The furniture industry is continually evolving and I love it! I have an appreciation of both ends of the scale (and everything in between), from family run Italian furniture companies who have been operating for decades, to brand new startups that think outside the square for todays market. Which brings me to the latter – introducing NOMI.
Everyone is familiar with flatpack furniture. It’s popularity is thanks to Swedish empire, Ikea. They have the low cost end of the market covered, along with the love/hate relationship with the allen key. It was a relief when I first heard about NOMI last year who have entered the mid-range market. A new furniture company doing things in a new way.
Right up the DMC alley, this ticks a lot of boxes for the busy gent. Order online to your custom specifications, it is sent to you within 30 days and then you get to roll your sleeves up for a minimal amount of time to put the flatpack furniture together (without an allan key). Effortless and no stress!
Best of all, it’s designed and manufactured in Australia which is somewhat of a rarity these days. This quality manufacturing process takes place in Melbourne and I love that the craftsmanship of furniture making is still alive. There are enough mass market products that are made in giant factories offshore.
The braun and brains behind this accessible designer furniture brand are Sydney boys: Michael Grassi, Henry Gresson and Tomek Archer. With their combination of skills, they have delivered a range has been designed with simplicity at its core. Clean lines and unassuming proportions make the NOMI range suitable for the home or office.
The natural timber and block colour finishes offer a classic appeal, but for the more adventurous, NOMI also allows anyone to customise products with up to three finishes per product. The best bit? Unlike Ikea, their furniture is substantial and will last for years to come in your man space.
If you would like to delve a little deeper into NOMI, check out this ABC story…