The online businesses, services and community for men is a really fantastic one and I’m not just saying that because I work within it. I have the opportunity to meet, collaborate and work with like-minded people to who also have businesses specifically tailored for men. A recent standout that I want to share with you is Mike Campbell who has recently released his book – Unleash Your Alpha. Mike and I both have a passion for helping men improve their lives. I help to transform physical man caves and encourage a balanced lifestyle, while Mr Alpha himself helps thousands of men with their inner man cave, to get their shit sorted and to be the best men they can be…
So who is Mike Campbell? He is a personal trainer and nutrition coach and after 10 years of helping men, he is able to offer solutions to the things that hold his clients back from being the healthy, authentic, confident men they should and want to be. Combine that with the fact Mike is a self-confessed fitness and nutrition geek and I think he is more than qualified to put pen to paper (or fingers to keyboard!) to write a book.
Mike re-defined the term ‘alpha male’ as a “man with compassion and integrity, one who knows who he is and carries himself accordingly”. His book is written to encourage men to ditch the “domineering, macho, aggressive, close minded” stereotype and instead, be a modern alpha male – “radiate true masculine energy, in-shape, full of subtle confidence, happy and healthy and comfortable in his skin”. I am excited to know that many gents are out there striving for this goal!
So how does Unleash Your Alpha help to conquer the needs of multiple generations of men who have lost their way mentally and physically? In a refreshingly simple way through 5 key points – mindset, nutrition, training, lifestyle and man skills. Mike refines the tonne of research that he’s done and has created an easy to follow guide that includes an 18 week training plan (blasting fat, building muscle, improving hormones and health) and a 3 week meal plan.
With DMC being based on living, working and playing like a gentleman, I am stoked that this book now exists. With well chosen inspirational quotes throughout the book to support all the helpful information, this was by far my favourite:
Being a male is a matter of birth. Being a man is a matter of age. Being a gentleman is a matter of choice – Edwin Louis Cole
Get yourself a copy!
I was expecting this book to only be relevant for men but was pleasantly surprised to find myself inspired (more so on the nutrition and mindset front and less about the chin-ups!). For any ladies reading this, I highly recommend getting this book for a man in your life and then reading it yourself.
And gents, if you resonate with the read, are ready to step up to the modern Alpha plate and would like Mike’s help to achieve it, he is the go-to man to coach you through your Alpha transformation.
Keep an eye out in the future for when Mike visits the cave with his wisdom for the DMC Health & Fitness section.