I hope your 2014/15 summer has been a great one so far. We’re on the home straight now but still have many great days ahead – beers, bbqs and flip flops. As an appreciator of clever ideas and spreading cool stuff, I came across these terminator proof flip flops recently and thought, what a great idea! Willi Footwear has been created and designed by some aussies looking to take the flip flop world by storm.
Remember when Havaianas came to the market, the quality was suddenly there and they looked good and felt good? Unfortunately our little mates still bust up at the worst possible times. The boys at Willi thongs though, have come up with a clever boomerang locking system with the flexibility to flip out and in different straps to match your style, and if a strap busts, it’s still game on. Just loop in a new one in and you’re off and racing again!
Here is a demo video:
Kick started by Crowdfunding, it was an avenue for this new business to raise funds for its unique project by obtaining a small amount of money from a large amount of people (or backers) through a network of family, friends, social media and total strangers that would like to purchase the product or service on offer. If a Crowdfunding campaign does not reach its ‘funding goal’ then the individual payments are not processed and no money or goods are exchanged. Because Willi is such a cracking concept, they didn’t have to worry about not reaching their target. In fact, they raised $10k in the first hour!
If you’re interested in helping these Aussies out with a neat (and patented!) idea and not worry about flip flop blow outs, check them out…